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We were regular contributors to the W. K. Kellogg Foundation
International Journal from 1994 through 1999, when it ceased
publication. Our dozens of stories included department stories and cover
features:
Homeless Students Go To College San Diego
City College Foundation reaches out to disadvantaged students.
They Showed Us Strength We Didn't Know We Had Southern Mutual Help Association revitalizes rural
communities.
My Kid
Ate That? Fresh fruits and vegetables bring healthy diets to
inner-city Philadelphia.
Title:
HOMELESS STUDENTS GO TO COLLEGE
Profile: San Diego City College Foundation Outreach Program
Fall 1998, volume 9:1, p. 21
Wakened by early morning traffic, Damaso, 18, rolled out
of bed—a faded red quilt on a cement rooftop. From a plastic garbage bag
he pulled out clean clothes and his college French textbook.
Damaso had a problem. His prof wanted him to describe,
in French, what he had in his bedroom and how he got to San Diego City
College each day. "I'll say I have a stereo, bed, chair, desk and lamp,
and I get to school on a trolley. For real. Because I know I'm going to
have those things someday," he reasoned.
Damaso is one of over 100 students to enter college,
thanks to the personalized support system offered by San Diego City
College Foundation Outreach Program. Despite parental neglect, spousal
abuse, and homelessness, these students want to attend college and improve
their lives.
"We focus on motivated students with extreme disadvantages. One young
man walked four miles to tell me, 'I have potential. I just need someone
to give me a chance,'" says John Willis, foundation president.
An older student, Toni, came to college from a YWCA
battered women's program. In college for the first time, she took a full
load and earned a 3.3 GPA. Her computer instructor hired her to work in
the college computer lab.
"Toni recently attended a business women's luncheon, the
first time she'd ever been in an elevator that went up 34 stories," says
Director of Outreach Donna Blomquist, whom students describe as a
surrogate mom.
The key to success is that students receive far more than tuition
scholarships. The Foundation helps them with books, bus fare, housing, and
childcare.
Outreach Coordinator Richard Price shepherds students
through getting a permanent address and social security number—necessities
for admissions and financial aid.
Between 60 and 70 percent of Outreach Program students
stay in college and find entry-level jobs. "If you've never had any
income, a minimum-wage job at McDonald's is a big leap forward," Willis
says.
Recently, Damaso dressed in a suit and tie for a scholarship
banquet in a famous hotel—three firsts for a boy who'd once known only
drugs, violence, and parental neglect.
"When a student from a disadvantaged area is assisted in
securing a college education, in all probability their children and
grandchildren will be educated as well. Thus, the poverty cycle for one
family is interrupted and the education level grows geometrically," Willis
says.
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Title:
THEY SHOWED US
STRENGTH WE DIDN’T KNOW WE HAD
Profile: Southern Mutual Help Association
Fall 1998, volume 9:1, p. 22
Shirley Wesley wasn't at the first meeting of Southern
Mutual Help Association (SMHA) in Four Corners, Louisiana. But she might
as well have been. That 1989 event has become the stuff of legend, told
and retold by those who discovered inner resources.
In 1989 Four Corners had 500 people, 150 houses, a
corner store, and no sewage system. Most families owned their homes, but
earned under $10,000 a year. Their cramped, wooden houses were sinking in
waste water.
The way Shirley Wesley, a school cafeteria supervisor,
tells it, residents went to the local priest. He invited SMHA to Four
Corners. Seventeen women showed up.
"The women said, 'We need you to fix our houses,' NOT,"
Wesley notes, "'Will you help us help ourselves?'"
SMHA Executive Director Lorna Bourg countered: "Who used
to get up at 4 a.m., cut sugar cane by hand, lift it on tractors, go home
to cook lunch, work in the fields till dark, then make supper and wash
clothes? Who built your churches?"
Bourg revived memories, Wesley says. "We had forgotten
all our forefathers did to survive. We'd gotten so dependent, that if we
didn't qualify for a welfare program, we stopped trying."
Her own kitchen and bathroom leaked. The floors had
holes. Rats ate through walls. There were no closets. She'd ripped out
cheap, warped paneling but never bought more.
Women at that first meeting pledged to rebuild their
community by helping each other, one house at a time. "My cousin forced me
to join. I'd never done hard work," Wesley admits.
She learned to tear down abandoned buildings, then
de-nail, sort, and save wood. She and 150 neighbors mastered basic home
repairs at the Skills Transfer Center.
Four Corners SMHA successfully petitioned for a public
sewage system. With federal grants, low-interest revolving loans, and
volunteer labor, they rehabbed 100 homes. Their peer lending program has
had no defaults.
"My family was very proud to have a part in fixing up
our house," Wesley says. "Now neighbors are doing their yards. Drug use is
down. People are moving back and starting businesses."
As assistant treasurer of Four Corners SHMA, she also
mentors fledgling SMHAs in nearby towns. She tells them how her town
changed: "It still fills my heart when I hear people talk about that first
meeting. It opened our eyes to our innate ability to survive."
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Title: MY KID ATE THAT?
Subtitle: Fresh fruits, vegetables bring healthy diets to inner-city
Philadelphia
Fall 1997, volume 8:1, pp. 12-15
It's a typical weekday morning at the century-old
Reading Terminal Market in the heart of Philadelphia. In clean, well-lit
stalls, eighty vendors are piling peppers into pyramids, icing
freshly-caught fish, baking bread and squeezing pineapples and oranges
into juice. Amish farmers offer samples of plump tomatoes and pears.
But in dozens of neighborhoods beyond walking distance
of the Market and the Liberty Bell, the only fresh growing things are
weeds. They push up through cracked sidewalks to climb chain link and
barbed wire. Hungry kids emerge from cramped rowhouses that open onto
noisy sidewalks. Wrinkled apples sell for 99 cents each in corner stores.
Many kids breakfast on pop and chips instead.
The Reading Terminal Farmers' Market Trust aims to change this
imbalance through weekly community-based produce markets and nutrition
education.
"Since 1892, Reading Terminal Market has been synonymous with fresh
foods in Philadelphia. The merchants felt the Market should play a
greater leadership role to increase access to fresh fruits and vegetables
and improve nutrition in the inner city," says R. Duane Perry, executive
director of the Trust.
He cites statistics: up to 40 percent of Philadelphia's
minority population suffers from poor nutrition. Among 21 metro areas,
Philadelphia ranks 20th in inner-city food access, as measured by density
and square footage of food stores and supermarkets in zip code areas.
"Half of inner-city people don't own cars. Many families
have only $200 a month to spend on food. Imagine having to spend $10-$25
of that on bus and taxi fares to the store," says Ena Rosen, who manages
the Trust's community relations and day-to-day details.
Subhead: But my kids never eat
vegetables…
In fall 1993, Trust nutrition educator Sandy Sherman
began bringing fruits and vegetables every Thursday afternoon to Tasker
Homes, a housing project in southwest Philly.
"Middle-aged and older women showed how they used the
food in their own kitchens. They'd have heated discussions on whether to
steam greens for 15 minutes in chicken bouillon or stew them for hours
with fatback. We went to the grade school across the street and said any
child could buy a piece of fruit for 10 cents. Soon 75 children were
bringing their pennies to our weekly farmers' market," Sherman says.
Besides offering cooking demos and free samples at the market, Sherman
and her core of community volunteers involved kids in hands-on fun.
"On St. Patty's Day we had green vegetables for the kids
to wash and break up in tubs—raw lettuce, spinach, collards, kale, turnip
greens, broccoli, green beans. The kids tossed it and put on salad
dressing. Then they ate it.
"Their parents were shocked. 'My kid never eats
vegetables!' several mothers told me. Soon they were complaining about
having to hide fruits and vegetables after market day, so their kids
wouldn't eat them too fast," Sherman says.
Adults told her: "My blood pressure's down. I'm losing
weight. I feel good. I'm eating more fresh fruits and vegetables."
The Trust applied for a $15,000 Kellogg grant to run the
half-day market and nutrition education each week all year.
"The $15,000 Kellogg grant we got in 1994 is the reason we got a
$200,000 USDA grant plus $175,000 of in-kind services and grants from
other foundations. In spring 1996, Kellogg gave us another $125,000 for
two years," Sherman says.
The grants let the Trust form the Nutrition Education
Network and combine nutrition education with half-day farmers' markets in
five neighborhoods.
Subhead: Nutrition education
comes home
Through its Nutrition Education Network, the Trust works
with schools, child care centers and SHARE, a self-help food distribution
program, to reach 17,000 inner-city residents a year.
At seven elementary and middle schools, the Trust runs
parent workshops and teacher nutrition curriculum training. It sponsors
nutrition-themed student writing and art contests and school-based
mini-markets around holidays. Sometimes Reading Terminal Market becomes
the base for school tours and treasure hunts.
"Teachers are very interested in nutrition training. But
many work in schools with no photocopier or no classroom budget for paper,
crayons and markers. We buy their materials and have raffles so a busload
of kids can visit Reading Terminal Market," Sherman says.
Nutrition Education Network also teaches recovering
substance abusers to buy and prepare fresh food. It includes recipes and
nutrition information in SHARE newsletters and in monthly menus sent home
to 50-plus archdiocese day care centers.
The Trust works intensively with three child care centers, where
parents and children have nutrition activities at least once a month.
For example, at Triumph Baptist Church Child Care
Center, several miles north of downtown, the curriculum makes eating right
as natural as counting to twenty or naming colors and shapes.
Before reading a picture book called Jamberry,
the teacher asks preschoolers whether they've eaten strawberries.
"They have seeds!" a pigtailed girl shouts.
"What color are strawberries?" the teacher asks.
After story time, the cook shows clippings from
wineberry and blueberry bushes and lets kids sample fresh raspberries and
blackberries.
The children make their own snack. "I want each of you
to count out 20 blueberries. We'll put yogurt on the blueberries and four
strawberries on top of the yogurt. Then we'll stick in a little flag," the
teacher says.
One little boy demurs: "I don't like yogurt." But when
he sees his tablemates gobbling Fourth-of-July sundaes, he digs in, too.
"Every day the cook explains what we're eating and why.
We provide snacks and hot lunch, but children bring their breakfasts.
They're not coming in with the junk anymore. They used to bring Hugs
(artificially flavored sweetened drinks) and donuts. Now they come in with
actual fruit juice, fresh fruit, grits, oatmeal or cereal," says Rev.
Cathy Johnson, who oversees the childcare center.
Parent activities take place when children get picked
up. One popular winter demo showed how to make vegetable soup from
scratch, because it's lower in fat, salt, and cost.
Subhead: Taste this healthy
message
When it surveyed customers at its five pilot community
markets, the Trust learned they were eating twice the national daily
amount of fresh fruits and vegetables, as compared to findings from a
National Health and Nutrition Examination Survey. Most shoppers said they
talk about healthy eating with their children. About half regularly tried
prepared samples at the markets, and a quarter planned to use the recipes
at home.
The Thursday afternoon market at Bethany Baptist Church
in Chester, an old city southwest of Philadelphia, strengthens the link
between health and diet. Representatives from two dozen Chester health
organizations take turns attending the market. They offer free blood
pressure checks, cholesterol tests and dietary advice.
"African-Americans are at high risk for cardiovascular
disease. Their blood pressure tends to be higher, which leads to heart and
kidney problems. We focus on reducing fat in the diet. One key is to eat
more fresh fruits and vegetables," says Walter Harris, director of Field
Services for Health Promotion Council of Southeastern Pennsylvania.
"We've had a strong health message for ten years, but
many communities had no access to fresh fruits and vegetables. Chester is
75 percent low-income now that the paper mill cut way back and
shipbuilding is gone. Within ten blocks of Bethany Baptist, you find
mostly fast food restaurants and mom-and-pop stores that just sell candy
and tobacco products," Harris says.
Tito Ayala, an employee of Iovine Brothers Produce in
Reading Terminal Market, manages the Chester market. He bought umbrellas
to keep shoppers and produce cool in the church parking lot. "I don't
bring anything here I wouldn't buy for my own family. These prices are
lower and the stuff is fresher than shoppers can find in the
neighborhood," he says.
Church secretary Estelle Kennedy calls the market "a
blessing. The city farmers' market disbanded, and the nearest supermarket
is eight blocks from my house. I don't have a car and can't walk that far.
It's expensive to take a bus there if I need just one thing, like greens."
Many shoppers carry cards so nurses can monitor their
blood pressure at the market each week. Shoppers are more likely to buy
vegetables they're familiar with, so one health group hands out samples of
lowfat dip and raw broccoli and cauliflower.
Gretchen White-Streuli, community outreach specialist
for Visiting Nurse Association of Greater Philadelphia, offers free health
assessments in the shoppers' homes. "Many diabetics think they're doing
such a good job by choosing fruit-flavored drinks. They don't know why
their vision is blurred, why their wounds heal so slowly. We go into the
housing projects and teach them to read labels. If they choose fresh
fruits instead of fruit-flavored sugar water, they can control their blood
sugar," she says.
Subhead: Forging sustainable
links
The challenge is to make community markets
sustainable.The Trust locates markets in communities where strong, stable
institutions want to get involved. Bethany Baptist is known as one
of Chester's most active churches.
Even so, Rosen says, "Sales fall off near the end of the
month, when assistance checks run out. The Trust subsidizes the merchant
that supplies and manages this market. But sales will rise when people
move back into renovated housing projects on either side of the church."
The Trust seeks three more sites in greater Philadelphia
to open community markets that combine nutrition education and preventive
health.
"Our goal is to increase the level of community
investment so we can walk away from it," Perry says.
Two of the Trust's first five pilot markets are now on
their own. Tasker Home residents formed a 501(c)3 to start a job training
program and open a small store, which will include a community market and
nutrition education.
The Germantown-Venango market is run by members of Zion
Baptist Church north of downtown. Though the market still operates from
tables on a crowded sidewalk, members hope to buy an abandoned firehouse
for a permanent store. Their presence has already stimulated welcome
competition. A nearby store increased its amount and quality of fresh
produce, and street vendors set up fruit salad stands.
Meanwhile, Rosen finds new ways to raise Philadelphians'
awareness of inner-city food access and health. She commissioned a local
sculptor to make Philbert, the Trust's Reading Terminal Market
mascot—which doubles as a life-size piggy bank. She convinced market
merchants to donate a percentage of sales from certain items to the Trust.
"I've visited school cafeterias after the Trust has put
on a mini-market. Kids open up their little brown bags and brag: 'Look
what I bought—grapes!' I wish I could capture and bottle that enthusiasm
for healthy eating!" Perry says.
"I'd like to make Reading Terminal Market a central
discussion point for food systems issues. In ten years, I hope we'll see
tremendously increased food access for low-income people, more
locally-grown fresh food, and greater public awareness and support for
food access and nutrition programs," he says.
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