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Your team showed very good and immediate grasp of
the concept, ideas and message we were trying to achieve and did a
wonderful job producing a very good first draft that needed very little
revisions. Title and subtitles were thought out to grab a reader's
attention.
—Ken Yarsevich, marketing manager, MEDC/Travel Michigan
You know what you want people to think, feel, or do
after reading a particular message. We shape stories to achieve your
desired response.
Case studies:
After surveying parents, a school system wanted to
increase parents' satisfaction with and sense of connection to the school.
We chose subjects and wrote interviews, news, and features for a
redesigned twice-monthly newsletter. Four semesters later, a follow-up
survey showed that parents viewed the school more favorably in each key
area. A government agency wanted to drive traffic to its
website. As part of the agency's multimedia campaign, we provided
advertorial copy for a major newspaper insert that appeared in select
markets in four states. In the month after publication, web user sessions
rose 10 percent and click-throughs increased 48 percent. A school system planned an event to renew and expand
its donor base. We wrote a pithy appeal segmented for several key
audiences. The money raised surpassed the goal by 13 percent, and 35
percent of gifts came from new donors. Only eight days before a capital campaign kickoff, a
development department asked for a backup speech—which we finished with
time to spare. The nationally known speaker arrived after all and the
event went as planned. Now key leaders are using this ready-made speech at
regional fundraising events. A continuing care retirement community wanted to
interest donors in a new way to give to its foundation. We crafted a
letter specially geared to this constituency, which is conservative, not
highly educated. Compared to the 10-year average, 27 percent more
recipients gave—and 58 percent chose the new giving option.
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Writing:
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